Swiss Watchmakers Give Apple the Middle Finger With Their Own Version Of Smartwatch

Apple, schmapple. You’re tired of hearing the buzz about their mediocre smartwatches, which in all likelihood probably won’t live up to the hype.

For those of you Apple pessimists out there, you may be relieved to hear about a recent development that may make things a little more interesting. HYT, a luxury Swiss Watch Company, has released a video emphasizing their unique design that delivers a sucker punch to Apple’s exposed belly.

Swiss Watch Companies have been around for a lot longer than Apple has and they have much more experience in the industry. Apple’s entry into the watch industry may have been seen as a slap to the face to these veteran companies. As these seasoned professionals enter the ring of smartwatches this battle royale gets just a little more interesting.

Source – Mashable