Surprise! With all due respect to The Doctor, we won’t belabor explaining the curious Nooka Zub Zirc watch with one more hamfisted joke “wibbly-wobbly, timey-wimey” joke about an alternate non-linear representation of the passage of time. Credit where it’s due, though, we love the intuitive way the watches visual mass grows as seconds, minutes and hours pass.
An ephemeral concept develops a clear graphic visualization that’s as plain to understand as its more traditionally linear representation of the hours on the analog clock face, small window ticking away the seconds, and horizontal row that counts the minutes. Of course, this unique timepiece includes imminently useful alarm and chronograph modes in both the stylish minimalist black and glow-in-the-dark blue designs.
There’s no better way to see time differently.