Jelly Belly’s assorted Krispy Kreme Jelly Beans will hopefully inspire Dunkin’ Donuts to think twice about that plan to eventually cut its name in half.
We get it, guys. The winds of change told you to reallocate your efforts toward your delicious coffee beverages. After weighing the odds, competing with McDonald’s and Starbucks for the love of morning commuters seemed like the safer bet. Humor us while we draw a comparison, though. After all, your claim to fame has always been right there in your name – “Donuts,” commercially forgivable misspelling be damned.
Thanks to Jelly Belly’s mad confectionary geniuses and their evident penchant for freshly baked pastries, we can now devour the delectable essences of Krispy Kreme’s original glazed, strawberry iced, glazed blueberry cake, cinnamon apple filled and sprinkled chocolate iced doughnuts by the blissful fistful. Not only that, but they have arrived just in time for sugary-sweet holiday snacking. We can’t wait to confirm for ourselves whether this brand-new line lives up to their Most Innovative New Product Award collected in the Non-chocolate, Chewy category at this year’s Sweets & Snacks Expo in Chicago.
Meanwhile, we don’t see the world’s most celebrated purveyor of exquisite jelly beans rolling out a Coolatta-flavored variety just yet. Are you sure it isn’t time to make the doughnuts and let actual baristas slave over our beverages? This could turn into a “Michael Jordan playing baseball” thing for you. The difference being, Krispy Kreme may not simply hand you back your throne overseeing our mouth-watering rush hour treats. After all, they did give us doughnut-flavored jelly beans.
You see our dilemma.