This is it, ladies and gentlemen. What just might be this generation’s definitive Star Wars merchandise, the toy that serendipitously redefined everything great about being a fan of anything. This is the “Star Wars: The Force Awakens” Electronic Chewbacca Mask.
Cheers, Candace Payne. Seriously. WIth one brief and infectiously gleeful extemporaneous unboxing video you could not have possibly anticipated would go viral before you could say “Wookie”, you became every heartfelt nerd’s ideal best friend. Many times, we’re not so much laughing “with” instant social media sensations as “at” them. From the moment you contained your genuine, unfiltered joy just long enough to unpack this brilliant impulse buy from Kohl’s and put it on, you reminded the entire Internet how powerful the simple joy of actually liking something can be.
Really, why wouldn’t anyone adore this thing? Better question, what the caramel-coated hell took someone so long to create it? When strapped on, the mask’s sensitivity to how far its mouth opens actually creates a somewhat “dynamic” Chewbacca voice. Open your mouth wider, and the roar gets louder and longer.
We don’t mind admitting it, Chewbacca Mom: we’re pretty sure our few minutes spent with you by way of YouTube has done more to affirm our love of Star Wars than months spent with “Star Wars: Battlefront”. Now, would you mind being our spiritual mother forever?