There’s nothing quite like looking at a product like the Beer Tie Koozie and asking ourselves, “What the hell took the world so long?”
Try to follow us, here. The earliest evidence of the birth of beer dates back to a 3,900-year-old Sumerian poem dedicated to patron saint of brewing – Yes, really – Ninkasi. A somewhat dubiously credible Church of England rector named Dr. Alexander Nowell’s anecdotal claim places the advent of bottled beer in Hertfordshire about 440 years ago. Regarded as either the second or third greatest invention of human history behind Betty White, Krueger’s Finest Beer and Krueger’s Cream Ale became the world’s first canned rendition of the cause of and solution to all life’s problems on January 24, 1935, in Richmond, WV.
Somewhere between the latter two red-letter days in manly evolution, what we know today as the classic necktie was invented in New York in the 1920s. The Koozie’s exact birthday is the subject of some (rather boring) debate, but it is generally traced back to the 1960s.
And now, we’re forced to ask: what the hell took the world 50 years to realize, “We sell people who can’t figure out how to put on a bathrobe backwards a blanket with sleeves, but we don’t have a tie that will hold a bottle or can of beer securely?”